What does your customer think?
Why do your customers buy from you? Is that your view or do you really know? A great many businesses think they know why their customers buy from them, but don’t actually ask their customers.
Mobile Marketing
Websites are now a very common way for businesses to promote their products and services to existing and prospective customers. However, there is another communication channel that reaches more customers than the internet – the mobile phone. No longer just a device for making and receiving calls and texts, the mobile phone is now emerging as a powerful marketing medium.
Direct Marketing
Direct Marketing can be highly effective and generate a significant return on your company's marketing investment. However, making the wrong decisions can lead to very disappointing results
Network Marketing
Network Marketing An increasing number of small and medium sized companies are turning to networking marketing as a means of growing their business. However, as with any form of marketing, there are a number of tricks and tips to unlock the potential of networking.
Customer Management
Farming vs. Hunting? When it comes to customers, where should a business invest its time and money? Should a company aggressively pursue new customers with exciting marketing activities and promises or concentrate its efforts on retaining the loyalty of the existing customer base?
Home Aardvark Consulting
As a general rule it costs six times as much to win a new customer as it does to keep one, so asking your customers if they are happy seems like a smart investment to make in your business. Also, on the subject of winning new customers, guess what will make new customers buy from you – that’s right, the same things that made your existing customer buy from you and the things that make them keep coming back.
A small investment in a well constructed customer satisfaction survey can provide a number of benefits:
