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Network Marketing |
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| 31 May 07 |
Network Marketing
An increasing number of small and medium sized companies are turning to networking marketing as a means of growing their business. However, as with any form of marketing, there are a number of tricks and tips to unlock the potential of networking. To get you started, here are three areas to consider as you build your personal network:
Contacts or connections?
It’s not "what you know," or "who you know" - it is "how well you know them" that really counts in building a powerful personal network. This means that your network must not only be "broad," it must also be "deep." A contact is someone you know, but with whom you haven't fully established a strong relationship. On the other hand, a connection is someone who knows you and trusts you because you have taken the time to establish credibility with them and will repay that trust when you need it.
Great Networkers
Guess what – the best networkers all do the same powerful things to make their networks work for them. The top 5 characteristics of successful networker are:
5. They are good listeners and ask the right the questions
4. They are trustworthy
3. They are very enthusiastic about their business and networking
2. They always display a positive Attitude
1. They always follow up
Preparation
Prepare well to make sure you get the best from networking meetings.
Firstly, always have the key tools with you – plenty of business cards and brochures, and a pen. Next, set a goal for the meeting, for example, how many new people you want to meet. Finally, rehearse your answer to the question "what do you do?" so it sounds really slick and impressive.
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