How to cut marketing spend

Tough times means tough decisions, and marketing spend often comes under the spotlight when companies want to make savings. But what to cut,and how much? How do we make sure we don't make a difficult situation even worse?

What does your customer think?

Why do your customers buy from you? Is that your view or do you really know? A great many businesses think they know why their customers buy from them, but don't actually ask their customers.

Mobile Marketing

Websites are now a very common way for businesses to promote their products and services to existing and prospective customers. However, there is another communication channel that reaches more customers than the internet – the mobile phone. No longer just a device for making and receiving calls and texts, the mobile phone is now emerging as a powerful marketing medium.

Direct Marketing

Direct Marketing can be highly effective and generate a significant return on your company's marketing investment. However, making the wrong decisions can lead to very disappointing results

Network Marketing

Network Marketing An increasing number of small and medium sized companies are turning to networking marketing as a means of growing their business. However, as with any form of marketing, there are a number of tricks and tips to unlock the potential of networking.

Customer Management

Farming vs. Hunting? When it comes to customers, where should a business invest its time and money? Should a company aggressively pursue new customers with exciting marketing activities and promises or concentrate its efforts on retaining the loyalty of the existing customer base?