Aardvark Consulting
Helping you sell more to more people for more
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How to cut marketing spend

Tough times means tough decisions, and marketing spend often comes under the spotlight when companies want to make savings. But what to cut,and how much? How do we make sure we don't make a difficult situation even worse?

What does your customer think?

Why do your customers buy from you? Is that your view or do you really know? A great many businesses think they know why their customers buy from them, but don't actually ask their customers.

Mobile Marketing

Websites are now a very common way for businesses to promote their products and services to existing and prospective customers. However, there is another communication channel that reaches more customers than the internet – the mobile phone. No longer just a device for making and receiving calls and texts, the mobile phone is now emerging as a powerful marketing medium.

Direct Marketing

Direct Marketing can be highly effective and generate a significant return on your company's marketing investment. However, making the wrong decisions can lead to very disappointing results

Network Marketing

Network Marketing An increasing number of small and medium sized companies are turning to networking marketing as a means of growing their business. However, as with any form of marketing, there are a number of tricks and tips to unlock the potential of networking.

Customer Management

Farming vs. Hunting? When it comes to customers, where should a business invest its time and money? Should a company aggressively pursue new customers with exciting marketing activities and promises or concentrate its efforts on retaining the loyalty of the existing customer base?

How We Work

Our Approach

We take a customised approach to every client, driven by our recognition that every business is different.  No matter how similar one business may seem to another, there are a number of areas in which there are always differences; sometimes quite subtle, but always important:

  • The level of marketing skills and experience within the business
  • The business situation and challenges
  • The business goals and marketing objectives

At Aardvark Consulting we therefore believe it is inappropriate to offer ‘One Size Fits All’ solutions.  Instead we take the time to understand our client’s businesses and asses exactly where they need help and what degree of assistance we should provide.

Once we have completed this assessment, and agreed it with our clients we then draw from a range of marketing tools and techniques, proven to work for small and medium sized businesses to develop our solution

It is this combination of a customised approach and proven tools and techniques that maximises the results for our clients.  Unlike many marketing companies, we are not tied to any one marketing solution; we will find the best solution for your business.

Our Principles

There are a number of core principles which underpin how we work with our clients:

We always aim to under-promise and over deliver; our clients should never be disappointed in our work

Our ambition is always to delight our clients

  • Our work should always make a discernable positive difference to the client’s business
  • We do not aim to be the cheapest, but our charges will always be fair
  • We are open & transparent at all times in our dealings with clients
  • We are proud supporters of our local community; we give a share of our time and expertise to help it thrive
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4 Beech Avenue North, Worcester, WR3 8PX
Phone: 01905 753589
Email: info@aardvark-consulting.co.uk