Aardvark Consulting
Helping you sell more to more people for more
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What does your customer think?

Why do your customers buy from you? Is that your view or do you really know? A great many businesses think they know why their customers buy from them, but don’t actually ask their customers.

Mobile Marketing

Websites are now a very common way for businesses to promote their products and services to existing and prospective customers. However, there is another communication channel that reaches more customers than the internet – the mobile phone. No longer just a device for making and receiving calls and texts, the mobile phone is now emerging as a powerful marketing medium.

Direct Marketing

Direct Marketing can be highly effective and generate a significant return on your company's marketing investment. However, making the wrong decisions can lead to very disappointing results

Network Marketing

Network Marketing An increasing number of small and medium sized companies are turning to networking marketing as a means of growing their business. However, as with any form of marketing, there are a number of tricks and tips to unlock the potential of networking.

Customer Management

Farming vs. Hunting? When it comes to customers, where should a business invest its time and money? Should a company aggressively pursue new customers with exciting marketing activities and promises or concentrate its efforts on retaining the loyalty of the existing customer base?

About Us

Aardvark Consulting was established by Chris Hutchinson in 2005 to help small and medium sized businesses in the West Midlands region get better results from their marketing activities.  We do this by adapting "big business thinking" to the SME environment to deliver true competitive advantage for our clients.

The company is based in Worcester, and has built a broad client base from a wide range of industries.  Companies who have benefited from Aardvark Consulting's advice range from start up ventures to international companies with a multi-million pound turnover.

Prior to establishing Aardvark Consulting, Chris Hutchinson gained a broad marketing experience with leading UK and international businesses.  From 2003 to 2005, Chris was head of marketing for Sendo, the British mobile handset manufacturer with responsibility for European and African markets.  His previous experience includes roles with HP Bulmer, the world's leading cider maker, RHM Foods and Walkers Snack Foods (a division of PepsiCo), working in brand management, customer relationship management and international marketing.

Chris holds a BSc (Hons) in Mathematics and Management Science from Manchester University and is a member of the Marketing Society and MENSA.

Personal endorsements

"Chris and I go back a long way; I have worked alongside him at RHM and HP Bulmer and now he's acting as a consultant to us at Cancer Research UK (pro bono). I've always known that he'll go far as his style is such a great balance of enthusiasm and clear strategic thinking."  Clare Cotton, Senior Innovation Manager, Cancer Research UK

"Chris has a great combination of intelligence, experience and insight, neatly underpinned with a sense of humour. He has in depth knowledge of a variety of market sectors, which allies well with the common sense that he brings to projects. File under "man for most jobs"".  Mark Klein, Manager, Microsoft OEM Division

"Chris was an enthusiastic member of the team at HP Bulmer with a very pro-active approach. He had excellent people skills and was a great pleasure to work with. I would see him as an excellent partner with the ability to think laterally about any problems." Miles Pomfrett, Account Director, IRI Infoscan

"As Head of Operations at Sendo, I worked with Chris for 3 years. I looked upon Chris as my best colleague in terms of Marketing in Sendo. His key qualities were: clarity of communication, reliability of deliverables and ability to operate with all profiles of colleague/customer at all levels." Robert Rowsome, Senior Support Manager, Sendo

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4 Beech Avenue North, Worcester, WR3 8PX
Phone: 01905 753589
Email: info@aardvark-consulting.co.uk